Introducing Emma — The AI Food Scanner That Understands Food Globally
From the creators of Sugar Free 🍎
Hi everyone 👋
We’re back — and this time, it’s global.
Last year, thousands of you supported Sugar Free: Food Scanner, helping us land in the Top 4 Product Hunt launches of the year. Your feedback guided us. Your trust kept us pushing forward — even when others tried to replicate what we built.
Today, we’re excited to introduce the next evolution of that mission.
Meet Emma — your personal AI food analyst that helps you stop eating blind.
Why We Built Emma
Most food scanners rely on outdated databases.
They can only identify products someone has already logged.
If they don’t recognize a barcode — you’re stuck.
But real life isn’t that simple.
Labels change. Ingredients vary by country. Packaging shifts. And one product can have 20 different versions depending on where you buy it.
So we built Emma to tackle the real problem:
Understanding the actual ingredient list — in any language — and explaining what’s safe and what’s not.
Emma doesn’t look up your food.
She analyzes it.
Just snap a label or barcode, and Emma instantly:
- Identifies hidden sugars & sweeteners 🍬
- Highlights additives, preservatives, and allergens ⚠️
- Flags 500+ potential health risks based on real science 🧪
- Translates labels from any language 🌍
- And gives you a clear, simple verdict: Eat or Avoid.
No more Googling ingredient names.
No more guessing in the grocery aisle.
No more confusion.
Built on Real Science — Not Trends
Under the hood, Emma runs on our own proprietary AI nutrition engine, trained on thousands of verified scientific sources, including:
- FDA
- EFSA
- WHO
- PubMed clinical research
Emma doesn’t follow diet culture, TikTok trends, or wellness hype.
Every insight is evidence-based — and explained in plain, human language.
Even your grandma could use it.
And honestly… she probably should.
So What’s New?
✅ New global name, design & mission – from Sugar Free → Emma
✅ Works in any country, from any ingredient label or barcode
✅ Translates ingredients into 7+ languages (more coming soon)
✅ Detects hidden sugars, sweeteners, E-numbers, INS codes & allergens
✅ Flags 500+ health risks with scientific reasoning
✅ AI Food Rating (1–10) + easy Eat / Avoid verdict
✅ The first-ever AI Nutritionist — ask anything about food or health
✅ Perfect for individuals, parents, and families
Emma takes everything you loved about Sugar Free — and brings it to the world.
How to Use Emma
- Scan a barcode or photo of any ingredient label
- See a clear health score & ingredient risk breakdown
- Ask Emma anything: nutrition questions, swaps, or healthy recipes
No calorie counting.
No restrictive diets.
Just awareness — and better everyday choices.
Because health starts in your kitchen and your grocery cart.
A Special Thank You to the Product Hunt Community 🎉
To celebrate our global launch, we’re offering:
3 Months of Full Access — Free
For the first 5,000 supporters this week only.
No tricks. No paywalls appearing later.
Just gratitude for everyone who’s been with us from the beginning.
If Sugar Free wasn’t available in your country before — Emma is now.
Try Emma Today
4.9 ★ • 18 reviews • 2.5K followers
Category: AI Chatbots · Health & Fitness · Search
Your food choices shape your health — and your future.
Let’s make those choices clearer, easier, and smarter.
Thank you for believing in us.
We’re just getting started.
— The Emma Team